Privacy Policy

Who we are

AUM Aura (“we”, “us”, “our”) operates aumaura.co, a website for early access to our Bali-inspired printed yoga wear. If you have questions about this policy or your data, contact us at hello@aumaura.co.

What data we collect

Depending on how you contact us, we may collect:

• First name
• Email address
• Phone number (if you provide it through a Google Ads lead form)
• Marketing and campaign information related to your sign-up (for example, which advert or form you used)
• Basic technical data such as browser type and pages visited (through analytics tools)

How we collect data

We collect personal data when you:

• Join the early access list on our website
• Submit a lead form on a Google advert for AUM Aura
• Email us directly

How we use your data

We use your information to:

• Add you to our early access list and contact you about product launches and offers
• Respond to your enquiries
• Measure and improve our advertising and website performance
• Prevent spam, abuse, and duplicate sign-ups

We do not sell your personal data.

Legal basis (UK GDPR)

We process your personal data on the basis of your consent when you submit our sign-up or lead form, and where necessary for our legitimate interests in operating and improving our business, provided those interests do not override your rights.

Third parties

We use trusted service providers to run our website and marketing, including:

• IONOS — website hosting and database storage
• Google Ads — advertising and conversion measurement

These providers process data on our behalf only as needed to deliver their services. Google’s use of data is also governed by Google’s Privacy Policy.

How long we keep your data

We keep sign-up and lead data for as long as needed to manage early access, send launch updates, and maintain our records, unless you ask us to delete it sooner or a longer period is required by law.

Your rights

Under UK data protection law, you may have the right to:

• Request access to the personal data we hold about you
• Ask us to correct inaccurate data
• Ask us to delete your data
• Withdraw consent at any time
• Object to or restrict certain processing
• Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise any of these rights, email hello@aumaura.co.

Cookies and analytics

Our website may use cookies and similar technologies through Google Ads to understand how visitors interact with our pages and whether advertising leads to sign-ups. You can manage cookies through your browser settings.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page with a revised “Last updated” date.